Si-Won Cha thrives on his reputation, meticulously crafting his image to embody the epitome of popularity. His world is turned upside down when he encounters the exuberant and self-absorbed Da-Un Hyeong, a rival equally consumed by his own vanity. Surprisingly, Da-Un mistakenly interprets Si-Won's actions as signs of affection, sparking a comedic clash of egos and misunderstandings.