When the sudden death of famous women's shoe designer Yuliya sends shockwaves through the fashion world, one androgynous boy in high heels takes her place - Yuliya's only son, Yuli. In just five years, Yuli turns his family's declining shoe brand into a brand only the rich and famous ever wear, but what's behind all this sudden success? Behind the flashy lights, Yuli offers himself up for wealthy patrons, with nobody but his trusted assistant Adam by his side. But there's one more secret Yuli isn't telling anyone - the one behind all of Yuli's successful designs is Adam!