After the unexpected passing of the renowned women's shoe designer Yuliya rocks the fashion industry, a young boy defying gender norms steps into her shoes - none other than Yuliya's sole heir, Yuli. In a mere half-decade, Yuli transforms his family's ailing shoe label into a status symbol reserved for the elite, yet what lies beneath this meteoric rise? Amidst the glamour and glitz, Yuli presents himself to affluent clientele, with only his loyal aide Adam to confide in. However, there lurks a hidden truth that Yuli guards closely - the true talent behind his acclaimed creations is none other than Adam!