After relocating to Gunma from Chiba to reunite with his childhood friend Todoroki, Nori Kamitsuki receives a foreboding message warning him of the prefecture's mysterious reputation. Undeterred, Kamitsuki embarks on his new school life, forging friendships with locals determined to debunk Gunma's negative stereotypes. Through culinary delights, iconic sights, and cultural nuances, they showcase the hidden charm of Gunma, challenging misconceptions and shedding light on the distinctive essence that sets this prefecture apart from the rest of Japan. Despite its underdog status, Gunma holds secrets waiting to be unveiled by those willing to see beyond its unassuming facade.