Originally an experiment in sociology, six individuals were manipulated to believe they were a family and placed in contrived scenarios for observation. Unexpectedly, footage of their interactions is leaked for profit, turning them into overnight sensations. Unbeknownst to them, their every action is now a global spectacle. Yet, a mundane plumbing mishap leads to their escape from confinement. Determined to maintain their lucrative viewership, the broadcasters launch a relentless pursuit to reclaim and confine each member of this pseudo-family.