In the latest addition to the Pretty Series, the familiar elements of music, dance, and style are joined by a touch of magic. Matsuri Hibino, a vibrant middle-schooler with a passion for festivals, aspires to shine in 'PriMagi,' a spellbinding blend of performance arts. When the mischievous magician Myamu descends from the mystical realm and selects Matsuri as a PriMagi talent, her dream takes flight. With Myamu by her side, they navigate challenges and foes in pursuit of PriMagi stardom.