Natsuo Maki, the poised student president of Fujisaki Girls Academy, harbors a secret practice of refining her kissing skills using a pillow. Caught in the act by the infamous 'Wild Kid' Riko Kurahashi, instead of mocking her, Riko collaborates with Natsuo in a project dubbed the Love Lab. Together, they delve into the intricacies of love by simulating romantic scenarios like accidental encounters and hand-holding. As the project gains momentum, the student council and eventually the entire school get entangled in the Love Lab's quest for romance. What initially started as a personal endeavor transforms into a school-wide mission as the council finds themselves fielding anonymous inquiries about matters of the heart, unveiling a yearning for love among the academy's female population.