A collaborative venture between Sega Toys and Sanrio gives birth to a multi-dimensional project featuring a TV anime, merchandise, books, games, and live events. Within this franchise, 'Fairilu' emerge as fairies embodying flowers, insects, mermaids, and more, originating from 'Farilu Seeds.' Each Fairilu possesses a unique key, embarking on a quest to locate and unlock the door specifically tailored to their key. Upon passing through these doors, the Fairilu undergo a transformative maturation process, intricately tied to the human realm.