Accompanied by the wolf deity Holo, the clever merchant Kraft Lawrence ventures northward in pursuit of Holo's long-lost homeland, Yoitsu. Amidst their profitable travels, they gradually uncover more about Yoitsu, facing challenges and uncertainties along the way. Lawrence encounters a charming rival merchant who vies for Holo's attention, leading him to question their bond. As they navigate risky business ventures and Lawrence's ambition to own a shop, he finds his dedication tested. Throughout, he must reassess his connection with Holo and contemplate if their paths should diverge.