Within Jewel Land, Jewelpets coexist harmoniously with Witches, honing their magical skills at the esteemed School of Witchcraft and Wizardry using their Jewel Eyes. Among them is Ruby, a white Japanese Hare with sporadic magical mishaps, tasked with venturing to the Human World in search of her destined companion. Through a serendipitous twist, Ruby finds herself inadvertently transported to the Human World, where she encounters Akari Sakura, a schoolgirl, on the beach. Initially hindered by their language barrier, Ruby ingeniously overcomes the obstacle with a special candy, enabling communication between the two. As the day unfolds, Akari empathizes with Ruby's plight, leading to a heartfelt apology from the magical creature. A fateful moment ensues as a Jewel Charm materializes on Akari's hand, signifying her selection as Ruby's partner. Empowered by this bond, Akari resolves to compete in the Jewel Star Grand Prix, a competition offering the fulfillment of any wish to the victor. Will Akari emerge victorious as the coveted Jewel Star, securing her heart's desire? Or will unforeseen challenges thwart her dreams, leading to potential catastrophe?